I am Research Fellow at Universidad de Las Palmas de Gran Canaria, where I work on MARCET II project which pursues the promotion of whale watching ecotourism activity as a model of sustainable economic development. It is project funded by the European Union through the European Regional Development Fund (FEDER). I am also member of the Infrastructure, Transport and Tourism Economics Research Group.
Previously, I worked on tourism industry related businesses. In particular, at the Marketing & Social Media Department at Binter, a regional airline, as Markets Researcher. Before, at the IT Department at Grupo Satocan and at Patronato de Turismo de Gran Canaria in the Touristic Analysis and Air Connectivity Department.
PhD in Economics, 2022
Universidad de Las Palmas de Gran Canaria
MSc in Tourism, Transport and Environmental Economics, 2016
Universidad de Las Palmas de Gran Canaria
BSc in Economics, 2015
Universidad de Las Palmas de Gran Canaria
This paper develops an intuitive methodology to reveal latent tourism demand. The aim is to quantify its scale by distinguishing the pair of origin-destination and the kind of tourism. The methodology starts measuring the market size that depends on origin population size and their willingness to participate in outbound tourism. Additionally, it takes into account the varying preferences of each origin population for different kinds of tourism. Finally, it compares the current market share of tourism with the expected market share, which is estimated using a random parameter logit model. The study draws on data from EU-28 countries. It provides indicators to select target markets to be strengthened and design strategies based on better air connectivity or oriented marketing campaigns.
First term
Principles of Microeconomics
BSc in Administration and Law, Year 1
Universidad de Las Palmas de Gran Canaria
Economic Analysis
BSc in Administration, Year 2
Universidad de Las Palmas de Gran Canaria
Second term
International Macroeconomics
BSc in Economics, Year 2
Universidad de Las Palmas de Gran Canaria
Introduction to R programming
MSc in Economics and Business Analysis
Universidad de Málaga